Mr. Hamidi is the former Creative Chief of IAL/Saatchi & Saatchi and CoFounder and Chief Creative Officer of The D'Hamidi Partnership. Responsible for the creative product, reputation and integrity of the brand, Mr. Hamidi's passion for advertising and the communication arts has seen him as a frontrunner creative in Pakistan's advertising industry having worked independently, via agency or joint-venture, across a number of categories, on countless accounts, for almost 30 years.

Mr. Hamidi is a global citizen having lived across the globe and, as a result, having attended a number of institutions that, by default have forged his creative vision including, but not limited to TASIS, Royal Academy of Music, Royal Academy of Dramatic Art, Sorbonne, and Boston University's College of Communication from where he graduated with BSC in Mass Communication & Advertising in 1991.

Furthermore, he authors Above-the-Line, one of the industry's pre-eminent columns on advertising for Aurora - a DAWN Group publication on ideas and marketing. The column is dedicated to upholding the ideals of the craft and is ranked as the world’s longest running column on advertising by a single author.