HID Global, a worldwide leader in trusted identity solutions, announced the launching of its next generation multi-factor authentication tool the HID Approve™ app during its participation at GITEX 2017. The app adds a new level of trust for consumers and employees to securely transact online via their mobile devices. HID Global will also showcase HID Location™ services, its predictive analytics for workplace optimization for the first time in the Middle East.

“Trusted identities are increasingly being employed to help organizations secure, customize and enhance the user experience across a growing range of industry segments that are embracing the power of the IoT. HID Global is delivering the next generation of multifactor authentication capabilities to help increase cyber-security for digital business and help enterprises improve customer and employee satisfaction,” said Miguel Braojos, VP Global Sales - IAM Solutions, at HID Global.

“HID Approve is a game-changer and will transform secure digital transactions, to significantly simplify and empower consumers to better protect their finances, reduce fraud and have peace of mind. Gitex gives us a platform to educate organizations on benefits of the solution that help their customers to be more confident and have more control over who is accessing their confidential and proprietary information,” added Braojos.