Zahra Nasralla is the head of digital marketing at YAP – the UAEs' latest ground-breaking digital banking application – and is a seasoned and leading digital marketing strategist and expert in her field. She has over 14 years of experience in digital marketing and specializes in social media advertising. Zahra uses this to create exceptional digital marketing campaigns and offer world-class consultancy for many international clients.

Zahra's role at YAP reports directly into the Group CEO. She leads a talented and passionate marketing team to create exceptional marketing and social media campaigns and directs branding, strategy, and content.

Passionate about the world of digital marketing, Zahra holds and hosts industry workshops and seminars where she invites notable business leaders and individuals to discuss and learn more about the best digital and social media marketing practices to achieve outstanding results.