Sima is the Microsoft MEA Multi-Country Cluster Territory Channel Manager for Business Applications, covering both Dynamics 365 and Power Platform. She has been with Microsoft for 14 years, she has held multiple sales & marketing roles responsible for Azure, Modern Workplace & Security; currently specializes in Business Applications. During her tenure, she has actively contributed to the enablement & growth of Microsoft partners business across workloads. A passionate believer in the power of technology through empowering digital transformation.

Sima holds a bachelor’s degree in Computer Engineering.